{"id":486,"date":"2023-08-14T09:28:49","date_gmt":"2023-08-14T09:28:49","guid":{"rendered":"https:\/\/fenikspellets.eu\/?p=486"},"modified":"2024-03-19T20:02:44","modified_gmt":"2024-03-19T20:02:44","slug":"nowa-identyfikacja-wizualna-marki-feniks-pellets","status":"publish","type":"post","link":"https:\/\/fenikspellets.eu\/en\/nowa-identyfikacja-wizualna-marki-feniks-pellets\/","title":{"rendered":"A new visual identity for the Feniks Pellets brand"},"content":{"rendered":"

It is time for a change!<\/strong> Feniks Pellets presents a new look for the brand<\/strong> and its products.<\/h2>\n\n\n\n
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We are pleased to announce major visual changes, including a new website, a logo combining words and graphics to identify the brand, and new packaging designs for our products.<\/strong><\/p>\n\n\n\n

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This rebranding initiative is another step in the development of Feniks Pellets, a brand committed to providing its customers with the best products and excellent service.<\/p>\n\n\n\n

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Our new website<\/h3>\n\n\n\n

Our new website is a practical, user-friendly online space that provides easy access to information about products, their uses, news and promotions. The updated site structure and intuitive layout make navigation easier, allowing visitors to find the information they need quickly. New features also make it possible to easy ordering and contacting Feniks Pellets customer service.<\/a><\/p>\n\n\n\n

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New logo<\/h3>\n\n\n\n
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The new logo, consisting of a symbol and the Feniks Pellets wordmark, reflects the values on which the company is founded – quality, reliability and a sustainable approach to pellet production. <\/p>\n\n\n\n

The Feniks Pellets logo consists of two basic elements: a symbol and a typographic representation of the brand name. The symbol visually combines the shape of the letter F within a P, together evoking a rising phoenix, as well as energy and warmth.<\/p>\n\n\n

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\"New
Feniks Pellets brand logo <\/figcaption><\/figure>\n<\/div>\n\n\n

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The primary colours evoke glowing red embers and the orange flame of burning pellets.
The typography uses a rounded sans-serif typeface to echo the shape of the product offered by the brand: wood pellets, a clean, environmentally friendly biofuel. Designed in a modern style, the logo symbolises the brand\u2019s commitment to the environment and innovation. The new visual identity aims to make the brand stand out in the market, attracting customers\u2019 attention and highlighting its positive values.<\/p>\n\n\n

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\"The
The symbol visually combines the shape of the letter F within a P, evoking a rising Phoenix.<\/figcaption><\/figure>\n<\/div>\n\n\n

New Feniks Pellets packaging<\/h3>\n\n\n\n
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We have also refreshed our product packaging. The packaging is now attractive, practical and functional. <\/p>\n\n\n

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NEW PACKAGING FOR FENIKS PELLETS PREMIUM 15KG<\/figcaption><\/figure>\n<\/div>\n\n\n

The new design improves brand visibility and makes it stand out on the shelf, while ensuring proper protection and maintaining the pellets\u2019 high quality.<\/p>\n\n\n

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NEW FENIKS PELLETS GOLD 15KG PACKAGING FIN<\/figcaption><\/figure>\n<\/div>\n\n\n
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„Feniks Pellets is proud to present our new brand identity. These changes are the result of our continuous pursuit of excellence and commitment to providing our customers with the best products. The new website, logo, graphic symbol and packaging are just some elements of our comprehensive rebranding strategy. We want our customers to have easy access to information about our products and enjoy even better-quality pellets. This is another step in our mission to provide comfort and sustainable heating” \u2013 says Jaros\u0142aw Rak, President of the Management Board of Poli Trade Polska Sp. z o.o., which owns the Feniks Pellets brand.<\/strong><\/em><\/p>\n\n\n\n

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The visual communication strategy, new website and rebranding are the work of the Addvanced agency <\/a>specialising in branding, brand creation and digital communication.<\/p>","protected":false},"excerpt":{"rendered":"

Nadszed\u0142 czas na zmiany! Feniks Pellets przedstawia nowy wygl\u0105d marki i jej produkt\u00f3w. Mi\u0142o nam poinformowa\u0107, \u017ce wprowadzamy du\u017ce zmiany wizualne, kt\u00f3re obejmuj\u0105 now\u0105 stron\u0119 internetow\u0105, logo czyli znak s\u0142owno-graficzny identyfikuj\u0105cy mark\u0119 oraz nowe wzornictwo opakowa\u0144 naszych produkt\u00f3w. Ta inicjatywa rebrandingowa jest kolejnym krokiem w rozwoju marki Feniks Pellets, kt\u00f3ra d\u0105\u017cy do zapewnienia najlepszych produkt\u00f3w […]<\/p>\n","protected":false},"author":1,"featured_media":484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[25,30,27,28,29,34,35],"class_list":["post-486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","tag-certyfikat","tag-fenikspellets","tag-jakosc","tag-quality","tag-standard","tag-feniks-pellets","tag-feniks-pellets-premium"],"acf":[],"jetpack_featured_media_url":"https:\/\/fenikspellets.eu\/wp-content\/uploads\/2023\/08\/Feniks_pellets-24-z-42-scaled.avif","_links":{"self":[{"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":11,"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"predecessor-version":[{"id":505,"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/posts\/486\/revisions\/505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/media\/484"}],"wp:attachment":[{"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fenikspellets.eu\/en\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}